Developing the mindset needed to persevere through adversity – The michael cammarata Ways

The Secret Formula For New-gen Entrepreneurs That Helps Build and Inspire Great Workplace Cultures

Schmidt’s Natural as brands need to have purpose and a mission. And to Michael, Schmidt’s Natural has a responsibility to magnify the voice and demands of its customers that will make a difference. It’s doubly rewarding to have a thriving business that people love while also making an impact on the world. Let’s use our influence to evoke change!

Detrain, empower and give guidance. Molding a team that’s set for success — it’s the people you surround yourself with that will ultimately help you through adversity. Over the years, Michael has assembled a team of thought leaders and partners across R&D, digital marketing, legal, branding, packaging, supply chain, accounting, and more, who have dedicated their lives to learn and adapt when it comes to facing challenges in the workplace. By detraining and retraining your team you embed a framework for everyone to operate from. And, you want to empower and give guidance to your team to thrive and grow. Creating a culture within the company where your employees feel empowered to think strategically and make decisions is important not only for success, but during challenges too.

Family is a rock. According to Michael Cammarata, his family had motivated him to do things differently; not to accept the traditional way of learning when he was struggling with Dyslexia as a child, and still today as an entrepreneur. Having that unwavering support continues to fuel his confidence. You mirror who you surround yourself with. His friends and family’s support have definitely inspired him to be an entrepreneur that supports other entrepreneurs

Tips For Planning A Trip To Morocco With Kids

Tips For Planning A Trip To Morocco With Kids

The moral of this tale is that in places that are utterly foreign in every way where you don’t speak the language, it’s essential to have “known” local resources in place, particularly for logistics-intensive short trips (versus extended travel where you have the luxury of time to figure things out). The exception is if you are just heading to a single urban destination like Marrakech, where you can rely on a well-run hotel to manage transfers and hire guides.

Want Help Planning A Family Vacation To Morocco?

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Given that Marrakech Desert Tours is one of the world’s hot destinations right now, I found a somewhat surprising lack of credible content around family travel. I found an even slimmer list of tour operators who cater to families in a meaningful and high-quality way. This is not to say that there’s not a long list of people offering tours through Morocco — there is. Once I looked under the hood, the list shrank rapidly.

I interviewed operators who marketed themselves as kid-friendly, but after one discussion it was clear they had no clue. I spoke to local operators who were qualified, but the planning communication was too challenging. We didn’t want a group trip, which eliminated other possibilities. And finally, gone are the days where an operator can rely on “black box” resources and pricing — i.e. they don’t tell you exactly what you are doing or how they arrived at price points that seem inflated; they just stay “trust us.” My answer to that is, quite simply, NO.

Kensington Tours

I discovered Kensington Tours 18 days before our departure. I was down the road with a few other operators, but the team at Kensington captured my attention as they scrambled to put together an itinerary to meet our needs. Last-minute planning requires extra effort, but they didn’t hesitate to tackle every request. Yes, I’m a blogger, and yes, they wanted to work with me; however, this was more than that. Other operators made excuses when I asked them to do the impossible and make the 20-hour trip to the desert kid-friendly — not Kensington Tours.

Our planner, Aurelie Gilles, worked tirelessly to structure the trip in a way that would be appealing for an 8-year-old. Moreover, she had experienced everything she recommended: hotels, excursions, drives — all of it. I can’t tell you how disconcerting it is to find that your trip planner tries to sell you on something they don’t really know about (the crime is not saying so at the front end).

Four days prior to our departure, we were still fiddling and confirming components of the trip. I work on media rates for hotel stays and at this point, it was simply too complicated to figure out pricing. Rather than throwing up their hands and quoting me list pricing for accommodations or asking me to do that legwork, Kensington Tours decided to host the bulk of my tour. This was an unexpected treat, to put it mildly, but it’s important to note that I decided to work with Kensington Tours before they told me they would be hosting so much of the trip. Here’s why:

These takeaways are specific to my trip, but at a high level, these are considerations for any tour operator beauty pageant. (See Dana’s tips for planning a trip with a tour operator for insight related to her Costa Rica family vacation).

US/Canada Office. It’s much easier to plan a trip with native English speakers. UK-based operators are an option, but as an American parent, there’s comfort in working with a team that plans trips for many American families, as they understand general bits about our needs and expectations. Americans don’t get six weeks of holiday per year — we’re picky!

Knowledge. An operator must have extensive firsthand knowledge about their destination. They’ll be outsourcing guides and drivers from local operators, but that is not an excuse for not having tried and tested anything and everything they recommend.

Flexibility. Many tour operators work with inflexible itineraries, meaning you must opt for a pre-selected list of hotels and services. This is one of Kensington Tours’ huge differentiators. Every item on your itinerary is flexible and interchangeable. This approach is ideal for those of us who are independent travelers at heart and are used to 100% customization.

Price. Kensington Tours is not the least expensive tour operator by any stretch, as they specialize in upscale and luxury tours. That said, since their clients have the ability to swap in different accommodations, there is the ability to bring down pricing accordingly. You pay a premium for what’s important — best-in-class drivers and guides — and balance this with value-oriented accommodations.

Credibility. I had never used Kensington Tours, nor did I have a direct reference (with more time I would have asked for this). Their media page is full of press from the world’s most coveted travel journals, including Travel and Leisure and National Geographic Traveler. They’ve won awards, not just secured article placement. Yes, their PR team has done a good job, but this kind of recognition means there is real quality behind the operation. Of course, I didn’t know that I’d love my trip so much until after the fact, so this didn’t play into my decision. But it can affect yours!

Top Six Mistakes New Divers Make

Top Six Mistakes New Divers Make

Passing your initial scuba training takes hard work and dedication. In your Open Water class, you learn many foundational skills. You’ll expand on the basics in Advanced Open Water by completing deeper dives and practicing some task loading. But AOW is just the beginning of a long road when it comes to gathering diving knowledge, experience and expertise. Novice divers tend to make some common mistakes. Some are simply embarrassing; some can compromise your safety. What are the top mistakes new divers make? And how do you avoid them?

Mistake No. 1: Not doing your homework

Arriving at a dive resort without researching the area’s style of diving can take new divers unaware. Because diving is such a rich and varied activity, any number of variables can dictate whether the diving in the area is suitable for you. You may need to hike up and down the beach for shore dives with your scuba gear on in the heat. There may be strong currents, and you may need to use a DSMB. Depths may exceed your training limits, or cold water might mean you need a drysuit. Local rules might mean you can’t use your gloves, or boat rides out to dive sites might take considerably longer than you thought — you get the picture.


This one is easy: prepare. Search the internet to find out about the area’s diving before you book the trip. Email the dive operator and ask specific questions about the conditions and dive difficulty. You’re likely going to spend a considerable amount of money on your trip, so spend some time up front doing your research. If the destination seems unsuitable, change gears.

Mistake No. 2: Not checking (or practicing with) your equipment

Having qualified as a diver, it’s your responsibility to keep your skills fresh. Once qualified, though, some novice divers will leave a considerable amount of time (sometimes until their next annual vacation) before diving again. If you’re going on a diving trip and haven’t submerged for a while, book a scuba review session with your local dive center. Before you leave on your trip, make sure you know how to assemble a scuba unit. Practice your in-water skills, including weight checks, mask clearing, and regulator recovery. Review emergency protocols, such as air-sharing and out-of-air procedures, before you arrive at the resort.

If you have new or freshly serviced equipment, test it out in the local pool before your trip. If you bought a new dive computer, don’t pull it out of the box two minutes before the dive and ask the guide for a crash course. Play with it in shallow water or in the pool of your local center before your trip. Diving at 100 feet (30 m) is not the place to figure out the display and functionality of your new toy.


Make sure that both you and your dive gear are ready for the trip. Take a refresher if it’s been a while since you dove, and get up-to-date on any procedural changes. Service and test your equipment. Learn how to use your new gadgets before you depart.

Mistake No. 3: Skipping your buddy check

Once out of the glare of the instructor’s gaze, many new divers disregard the most basic safety procedures. And pre-dive checks, colloquially known as buddy checks, are often one of the first things to go.

Instructors teach the pre-dive safety check for good reason. It’s a concise and methodical way to ensure that you’re prepared for the dive and that you haven’t missed anything.

While, depending on the location, resort-based dive guides usually ask divers to make buddy checks, certification means that the responsibility ultimately rests with the individual diver. In dive resorts around the world, guides, divemasters and instructors recount tales of novices who skipped the pre-dive safety check and jumped into the water without a weight belt, fins, masks, etc. At best this is embarrassing; at worst, dangerous.


Don’t forget the basics or think you don’t need a buddy check. Do your pre-dive safety checks. Insist that your buddy does a check with you for both your safety and comfort.

Mistake No. 4: Taking a camera too soon

Rather than honing their skills, buying their own well-fitting gear, or getting more experience, many brand-new divers rush out and immediately buy a GoPro camera, or something like it, to take on every dive. It’s understandable; scuba diving is amazing, and discovering the underwater world is thrilling. Many novices can’t wait to share their new hobby on social media.

However, a GoPro camera or equivalent in the hands of a novice diver can be like asking a newly licensed driver to drive on a busy road while talking on their cell phone. Focusing on your camera before you’ve honed your dive skills can lead (at best) to bumping into other divers and the surroundings. At worst, you could lose buoyancy control and separate from your buddy or the dive group. In some circumstances, novice divers will chase pelagic life with a camera — always a no-no anyway — completely unaware that they’re heading down to depth or drifting toward the surface. Any of these scenarios can frustrate your dive guide or buddy. Worse, they all have potentially dangerous consequences.


Leave the camera at home when you begin your diving cruise career. Better yet, don’t buy one at all until you’ve mastered buoyancy control and situational awareness. Once you do start diving with a camera, mount it in a position where you can clip it to your gear and handle another task with both hands. If it’s going to be a challenging dive, let the camera sit one out.

Mistake No. 5: Ignoring the rules

The power of that fresh certification card can lead some new divers to disregard core diving guidelines, whether it’s planning the dive incorrectly, or not planning the dive at all. New divers may ignore turn points or time limits, disregard depth limits, or simply fail to dive near their buddy. Entering an unfamiliar wreck without the correct training, for example, can have catastrophic repercussions. Similarly, solo diving without the correct training, equipment and gas redundancy can have terrible consequences if things go wrong.


If you want to challenge yourself when it comes to diving, acquire the knowledge, training and experience it will take to properly make that dive. This is not a sport where you want to wing it, and YouTube tutorial videos and bravado are no substitute for the correct training.

Mistake No. 6: Thinking you’re a better diver than you are

Tying in directly with the point above, sometimes a little knowledge can be a dangerous thing. Cornell University psychologists David Dunning and Justin Kruger noted that novices tend to believe they are much more competent than they really are. Put simply, people don’t know that they don’t know certain things…because they don’t know them. Still with me?

This phenomenon is on full display in scuba diving. The rush of confidence from being a newly qualified diver with 20, 30, or 40 logged dives can lull novices into a false sense of security in their own knowledge and ability.

This overconfidence can sometimes manifest when novice divers don’t feel the need to listen to the dive briefing or adhere to the procedures and advice of local divemasters and guides. Their self-confidence makes them think they already have sufficient skills and knowledge, and can leave the diver in a dangerous situation.

Trask Performance 2018 Hot Bike Tour Softail

Trask Performance 2018 Hot Bike Tour Softail

All of our invited builders for the 2018 Geico Hot Bike Tour were working on crunch time, including Nick Trask and Trask Performance. But he had some extenuating circumstances that would make some people go fetal and drool if they had to build a motorcycle in 30 days though. Earlier in the year, Trask Performance suffered catastrophic damage; fire consumed the entire fabrication department. So on top of rebuilding and keeping the business going during that cluster, the Trask team knocked out this 2018 Softail Breakout to boot.

This was Nick Trask’s fourth year competing at the Geico Hot Bike Tour and his finished Breakout is a clean rider’s-ride with lots of power, like you’d expect from Trask Performance.

Jeff Allen

Nick himself likes the new Softail platform in general, Gogoro S2 citing it as smooth with plenty of power and good handling as well. You know by now that he wasn’t the only invited builder who opted for the newer Softails as the clay with which to mold their tour creations. Choosing the Breakout was different, but Nick’s reasoning behind that was pretty solid. He wanted something less upright and sporty like a performance Dyna or FXR and more like a classic pro street custom. With its wider back tire and overall stance, the Breakout was a very good place to start for that because the pro street style is all about long and low.

Of course, it wouldn’t really be a Trask creation unless it had at least a few parts from the Assault line like that air cleaner. The 2-into-1 stainless exhaust is his shop’s work as well.

Jeff Allen

Those industrial-looking struts and that clean rear fender are his too.

Jeff Allen

It’s the same sort of pressure we in the magazine business know very well and can appreciate. Hot Bike may have gone out of print, but for more than four decades it was our honor to showcase the work of shops like Trask Performance. More than once the shops in this industry stepped up to help us with articles or shows on the shortest of notices and we thank them for everything they’ve done and the lasting legacies they create to the world of motorcycling that we all love.

How to Know If Your Local Reviews Strategy Works?

How to Know If Your Local Reviews Strategy Works?

Your review count and average ratings are just the tip of the iceberg.

Your business might have 200 reviews and a 5-star average and your review strategy could still be a flop.

That’s because lots of other factors – I can think of 51 – determine how much your customers’ reviews help your local visibility and your ability to get more customers.  It matters which sites you’ve got reviews on, who your reviewers are, what they say in their reviews, what they don’t say, and how much marketing mojo you wring from those reviews.

You can use this post as a checklist to “audit” your reviews strategy, and you’ll probably think of ways to improve your strategy right away.  But this is not a paint-by-numbers, “Do these 51 things” type of post.  How to improve your strategy and your reviews may not be simple or easy.  The first step is to know what success looks like.

Beyond review count and average rating, here are 51 ways to know whether your reviews strategy is working.

(By the way, you’ll want a “Yes” answer to each of these questions.)


1.  Do you have reviews on the sites that show up on the first page (or two) of Google please reviews when you search for your business by name?


2.  Do you have reviews on the sites that show up on the first page or two for your main search terms?


3.  Do you have plenty of reviews on sites that are geared toward to your industry?

4.  Do you have reviews on any sites that feed your reviews to partner sites?


5.  Have you removed as many duplicate listings as possible, and tried to consolidate reviews that were spread out among duplicate listings?  (See this for Google, and this for Yelp.)

6.  Do any of your colleagues who work at your location (other doctors, lawyers, agents, etc.) also have reviews – and on a diversity of sites?

7.  Do all of your locations have reviews?


8.  Do you have at least one Yelp review?  Crucial because Yelp reviews will also show up on Apple Maps, Bing Places, and Yahoo Local.


9.  Have Yelp reviewers uploaded photos of your business (or your handiwork)?



10.  Are your reviewers from the cities where you want more customers?

11.  Do some of your longtime customers mention in their reviews that they’re longtime customers?

12.  Have some of your customers left reviews spontaneously – without your asking?

13.  Have some of your reviewers uploaded profile photos?  (They can upload profile photos on Google+, Yelp, and Facebook.  Can’t think of other sites at the moment – but please tell me if you know of any.)


14.  Is there roughly the right balance of women and men among your reviewers?

(Props to you if you can tell me what movie this arm-wrestle is from.)

15.  Do your reviewers’ ethnicities more or less reflect those of your customer-base?


16.  Do you have any reviews from “Elite” Yelpers?


17.  Do you have any Google reviews from “Local Guides” or other high-volume power reviewers?

18.  If your customers (or clients or patients) are concerned about associating their full names with reviews, do some of them still write you “anonymous” reviews?

19.  Do you have any reviews from non-customers (e.g. leads or peers)?


Reviews and ratings

20.  Are at least some of your reviews long and detailed?

21.  Do reviewers mention specific services?

22.  Do you have recent reviews?

23.  Do you have old reviews?  (If you don’t, I guess you can’t help it.  Just start racking ‘em up today.)

24.  Do you have at least a few less-than-stellar reviews?  (You should.)

25.  Do reviewers mention your company by name?

26.  Do customers mention the selling points you hoped they’d mention?


27.  Do reviewers ever mention exactly where they’re from, or where you performed your services for them?

28.  Is at least one review funny?

29.  Do you have a reviewer who was skeptical at first but became a raving fan – and mentioned that fact in his / her review?

30.  Are your filtered reviews (on Yelp) mostly positive?

31.  Have you tried to get removed any negative reviews that violate the site’s content policies?

32.  Do your reviews indicate what types of people should not become your customers?

33.  Have any customers updated once-negative reviews to positive reviews?


34.  Do any customers compare you favorably to specific competitors?  Bonus points if customers make a comparison in your favor in their reviews of yourcompetitors.

12 Tips For Writing A Query Letter

12 Tips For Writing A Query Letter

12 Tips For Writing A Query Letter

  1. Use a letterhead or put your name and address in the top right-hand corner. I don’t advise queries be sent by e-mail.
  2. Address the query to a specific agent or editor.
  3. Start with a “hook” or snappy language or something to grab the reader’s attention immediately.
  4. In present tense, state precisely and succinctly what the book is about. (Think in terms of how a TV show is explained in TV Guide.) For example: Out-of-work lingerie-buyer Stephanie Plum blackmails her cousin into hiring her into the unlikely position of bounty hunter.
  5. In a sentence or two, writing luck describe why you are “the one” to write this book. For example, you worked as a homicide detective for fifteen years in Los Angeles or you are a forensic medical specialist.
  6. Keep the query short–one page.
  7. Mention the proposed length of the book.
  8. End by asking the agent or editor if he would be interested in seeing the full manuscript.
  9. Make sure the letter is grammatically correct. (Remember: Don’t count on spell check alone to catch every error. You must read it over).
  10. Use heavy, twenty-pound bond, which is easier to handle than lightweight paper.
  11. Use at least a twelve-point font.
  12. Include a blank self-addressed, stamped postcard.

Sample B2B emails: 5 ideas for email marketing

Sample B2B emails: 5 ideas for email marketing

Email marketing definitely rules the world in promotion and marketing of brands in B2B. According to Chiefmarketer, 87% of B2B companies rely on email marketing as a channel for lead generation, while 31% claim that email campaigns have the greatest effect on their sales.

As to return, the Direct Marketing Association (DMA) has established that email marketing brings you $40 for each $1 invested


All of the above screams about the value that email marketing can generate for you. Now, let us discuss, how you use mail hosting in your business. On what aspects of this sector will you focus in 2018?

Strongview study has found that during the previous year most companies focussed on one key email marketing goal, namely, how to improve the engagement of subscribers.


The better the engagement, the higher the total and individual sales and overall turnover.

But how to achieve that? By sending different types of content.

If you keep mailing the same kind of correspondence, most probably, engagement will not improve. Think about the emails that you sent during the last 12 months, and remember, how many times the type of content did not change? Did the subscriber engagement improve? Most probably, not.

Can your HTML messages really be so diverse if you work in В2В?

Email templates for the improvement of subscriber engagement in B2B

To answer this question, we created a short guide with 5 sample emails for the B2B target audience. We will begin with emails to those recipients, who are about to enter the sales funnel and will gradually move forward to help you improve engagement and achieve better email marketing results.

Are you ready? Let us start!

1. Welcome email


The first impression counts. A lot! Thus, if someone subscribes to something like new blog posts or a series of emails with tips, etc. it is reasonable to say thank you and welcome him/her. If you do not do that, it will be difficult to create the necessary impression in the future. For example, when you download an app for reposting in social media accounts of Buffer, you receive a welcome note with links to the email of the Technical Support Service and Buffer Twitter account. Simple and very effective!

How to use: To start building trust with your new subscribers, welcome them as soon as they appear in your database. You can set up automatic welcome messaging or send the notes manually. And now about mailing templates — do not forget to introduce yourself and your company. You can also add links to useful content: popular blog posts, directories, links to the sites of your brand in social media.

When to send: every time you get a new subscriber.

2. Selection of new articles in your industry

Created by Hiten Shah


Every week Hiten Shah, the founder of CrazyEgg and Kissmetrics, sends a selection of interesting posts on SaaS (Software as a service), marketing, development, and sales. Hiten rids his subscribers of the need to look for this content online. Thus, he makes their lives easier that significantly increases the value of the respective subscription.

How to use: Irrespective of what you do: customer support, social media, banking services or automotive industry, create lists of the best articles that you have read and shared these lists with your subscribers. As a result, you will increase the value of subscription without annoying self-promotion.

When to send: Once a week or a month, depending on how often you will be able to create such a list.

3. Notification about news

Created by SumAll


“Extra! Extra! Read all about it!”

In the middle of the 19th century, paper boys shouted as loud as they could to inform everyone about the latest news. Nowadays, the promotional practices have changed, unless you have barkers working for you. But breaking news is still as important for many of your readers. According to Chadwick Martin Bailey, 26% of all people, who subscribe to B2B mail, so that as they wish to receive company news. 

When SumAll bought Flutter (a tool that helps companies increase the number of their subscribers in Twitter), a notification to subscribers was the first thing that they did. Thus, they added value to their product. For potential customers, who have not yet decided, if SumAll is needed for their business, this piece of news, most probably, will serve as an additional argument to choose this product.

How to use: If you have news that you are ready to share (like an award, changes in products or pricing policies), tell about that to your e-subscribers. You can either provide this information in the respective email or offer a link to a website or a landing.

When to send: Every time you have news that you can share.

4. Notification about a new article

Gerry McGovern has been distributing his new articles in a series of emails called “New Thinking” for a while. Please note: in this case customers are able to read the article without opening any sites. The entire article is available in the respective email.

How to use: You can send your subscribers new articles from your site or blog. You can choose, how to do that: copy-paste the entire text into the email, as the author has chosen to do in this case, or inform about the article and offer a link to the respective site.

When to send: Every time you publish a new post on your blog or an article on your site.

5. Video content


If you’ve got a message from Brian Dean, the founder of Backlinko, most probably, it will have video content. Brian packs valuable content in video clips not only to deliver value to his subscribers but also to make it a habit of seeing and hearing him on regular basis. This creates a deeper link with the audience than just reading something online. The person, who watches the video, starts to believe that he/she knows the real Brian.

How to use: Take the piece of content that was most popular among your target group and make a video version of it. This video should contain several useful tips. For this, you do not have to hire a professional recording team or use special effects. But you do have to appear on the screen.

When to send: Once per month. This is a very good opportunity to take your interaction with subscribers to the next level.

Tactics for Content-First Design: Ecommerce

Tactics for Content-First Design: Ecommerce

Content Audit and Inventory

The very first step to gathering content is to perform a content audit and inventory. This includes analyzing all content that exists on a current product, such as a website. This can be an insightful and informative process because it provides the team with an idea of the scope of the required content. Additionally, it can be used as a starting point for the information architecture.

Content-First Strategy Workshops

Group sessions and collaboration, in general, can get everyone on the same page when creating content by bringing them together in order to craft a unified content strategy. A workshop typically focuses on articulating content types, identifying content responsibilities, developing a brief, and mapping a content production process. A workshop can also highlight:

  • Bottlenecks
  • Known issues
  • Lack of internal content skills
  • Internal politics


Content workshops help to establish a content-first strategy that aligns designers, stakeholders, and team members from the beginning.

Gathering Content

One problem that plagues content creators is collecting the content in a way that can be efficiently accessed, shared, and edited. Without a proper workflow, there is a good chance that hundreds of individual documents will be created, each with various versions that are inconsistently sent through email chains, or uploaded to the cloud in ways that give only some people access. This sets the scene for miscommunication and inefficiencies.

It’s vital to agree on a workflow solution from the start and provide access to all necessary team members. Google Drive is an adequate solution, however, there are dedicated tools such as Gather Content that allow for sharing, editing, versioning, and exporting into various content management systems.

How to Effectively and Efficiently Create Content

Invest in Copywriters

The most successful projects are ones where stakeholders within the company work closely with copywriters at the beginning. This prioritizes content in the minds of the client. The project leader is able to effectively manage the project, and leave the content creation to a professional writer. These projects allow for enough realistic content to be created before the Magento 2 mag designer plugin stage.

If a copywriter doesn’t fit into the budget, then it is critical that someone from the internal team is appointed to work closely with the client to coordinate the content creation. Each member of the team can be responsible for creating or collating the content. A clear outline defining what is needed should be articulated in a good content-first strategy plan.

As a last resort, proto-content can be used. Proto-content is taken from the client’s current website or from a competitor’s website and used in mockup designs. By using this rather than dummy text, the content is more representative of the real content that will be produced. Title length, body copy length, metadata, and imagery pulled from existing websites can give a more realistic idea of how to design the layouts than lorem ipsum can.

Leading with Content

It’s important that everyone on a product design team—including clients and stakeholders—understand the role that content plays. By establishing a clear content-first strategy at the beginning of a project, the team will save time and money. The final product is more likely to be aligned with the vision of the product and meet the needs of the user more effectively.

Designers who value a content-first design process will fare better in creating a purposeful product through a streamlined process. Pseudo content can be left behind to make way for other productive tactics. When content is given the attention it deserves, everyone wins.

With the Qualcomm QCS400 SoCs, immersive audio meets on-device AI

With the Qualcomm QCS400 SoCs, immersive audio meets on-device AI

The way forward for sensible audio is right here.

With the brand new Qualcomm QCS400 SoC collection, we’re bringing immersive sound high quality along with on-device synthetic intelligence (AI) designed to ship developed audio experiences all through the house. From the easy sensible assistant to the hi-fidelity soundbar, this thrilling new expertise is engineered to ship higher sound high quality, optimum battery life, and next-gen voice management in comparison with our earlier expertise.

We chatted with Rob Saunders, director of product advertising and marketing at Qualcomm Applied sciences Worldwide, Ltd. to learn how the Qualcomm QCS400 SoCs have been engineered particularly for client audio throughout the increasing IoT and the way they’ll help their prospects and enrich the audio experiences of client electronics customers.

What are the three most necessary person experiences that the Qualcomm QCS400 SoCs make doable?

First, the Qualcomm QCS400 SoCs help the evolutionary enhancements in voice UI which can be vital to realizing the imaginative and prescient of the linked sensible residence. A mix of highly-integrated tech — together with our superior Qualcomm AI Engine, far-field multi-keyword voice pickup with Snapdragon 675 vs Kirin 710, and low-power voice detection — in comparison with our earlier expertise, it helps sooner response instances for voice instructions, extra strong voice pickup when persons are utilizing their speaker in noisy environments, and native voice management, which makes it doable for sensible audio system to reply even after they aren’t linked to the web.

Added to that, these SoCs can drive smarter, extra immersive sound high quality, notably for residence cinema experiences in comparison with our earlier SoCs. With its high-performance, low-power structure, the Qualcomm QCS400 can help wealthy audio options, together with Dolby Atmos and DTS:X, that assist individuals to have a robust surround-sound expertise with a soundbar and networked speaker set-up. Individuals need to be additional immersed within the thrill of a automotive chase or the joy of a reside stadium live performance, and this helps to make actuality.

The third factor to name out is that the Qualcomm QCS400 SoCs are designed to make it simpler for individuals to get pleasure from this nice sounding audio nearly in all places. There are two methods we glance to realize this. One is with strong, multi-channel connectivity that’s engineered to allow sensible audio system to be networked collectively in a room or across the residence. This implies individuals can have ample management of the audio units on their residence community and play again music and audio in several rooms or the entire residence on the similar time. The second means we assist allow nice audio is by driving enhancements in energy efficiency and battery life — individuals can take their audio system with them into the yard and even to the park or seashore and luxuriate in playback with voice instructions.

Would you inform us extra concerning the superior audio options you talked about?

The brand new SoCs have a quad-core processor in addition to a devoted audio DSP providing as much as 32 channels of processing, in addition to wealthy options like Dolby Atmos and DTS:X. It’s all about serving to our prospects to ship a wealthy, extra immersive, cinema-like expertise within the residence.

As well as, with Qualcomm DDFA amplifier expertise for premium audio amplification and Qualcomm aptX Bluetooth expertise, we’re supporting nice sound high quality on different wi-fi audio units like sensible audio system. And, the Qualcomm QCS400 SoCs are designed to additionally ship low-latency whole-home networking for nearly seamless audio streaming minus the lag or delay.

Aside from low-latency streaming, there are different wealthy connectivity options on these SoCs — for instance, help for tri-radio coexistence of Wi-Fi, Bluetooth, and Zigbee channels all at as soon as. It is a advanced function that helps music streaming and residential management on the similar time, and by having it pre-integrated we’re serving to save improvement time for our prospects. With all this mixed, we consider this SoC collection is absolutely delivering fairly a formidable array of audio capabilities and options.

One of the vital notable advances on the Qualcomm QCS400 SoCs is the on-device AI. Are you able to inform us extra about that?

Our Qualcomm AI Engine is an thrilling function of the Qualcomm QCS400 SoCs. AI is a rising pressure in all areas of expertise as a result of it provides units the flexibility to be taught methods of doing issues, as an alternative of counting on programmed logic — by studying on this means, they are often extra environment friendly and efficient. On Qualcomm QCS400, we’ve taken this AI functionality and utilized it to assist us make a better, extra strong Voice UI than our earlier expertise. We consider that sensible audio system with this expertise can extra precisely acknowledge wake phrases, reply sooner, and carry out many instructions with out connecting to the cloud. That is higher for on-the-go use and at residence management.

Our Qualcomm AI Engine is appropriate each with third-party neural networking frameworks and our personal Qualcomm Neural Processing Engine (NPE) SDK — instruments that may assist builders make the most of this superior AI to create their very own machine-learned options. It is a highly effective functionality.

Snapdragon 675 brings outstanding gaming, stellar camera, and AI smarts [video]

Snapdragon 675 brings outstanding gaming, stellar camera, and AI smarts [video]

Our Qualcomm Snapdragon 600 Mobile Platform Series have kept customers happy with long battery life, superior connectivity, and easy adaptability. Now with the newest addition to the family — the Snapdragon 675 Mobile Platform — we’re building on what our customers already love while providing many of the most asked-for mobile experiences.

Packed with outstanding gaming abilities, high-grade camera features, and AI smarts, Snapdragon 675-powered smartphones can deliver advanced technologies that allow users to consume more of what they love. With support from a new 400-series Qualcomm Kryo CPU, Snapdragon 675 devices are designed to sport a 20 percent performance boost over the previous generation that will noticeably improve almost every experience — fast app launching, speedy web browsing, superior battery life, and more.

By offering so many of the most asked-for mobile experiences, we’re enabling OEMs to design more features and incredibly fast performance into their devices. Here’s a look at how the Snapdragon 675 vs Kirin 710 can deliver more for the user than any 600-series mobile platform to come before it.

A gamer’s paradise

The Snapdragon 675 is enhanced for gamers and specifically designed to let users play faster, smoother, and cooler than ever before. Working with some of the biggest game developers, many popular mobile gaming titles have been optimized on Snapdragon 675. These optimizations include the ability to game with 90 percent fewer janks compared to the same games without the optimizations and 30 percent faster game launch.

The most demanding games require support from all parts of the smartphone, which is where our Snapdragon heterogeneous compute advantages come into play. We considered the entire system when designing the Snapdragon 675, so we have the Kryo CPU working side-by-side with our Adreno GPU and Hexagon DSP to help ensure the platform works efficiently and performs to the best of its ability. Beyond the marriage of GPU, CPU, and DSP, gaming advancements also come from the Qualcomm Aqstic Audio and X12 LTE modem, which improve sound quality and offer lightning-fast speeds, respectively. What’s more, we’re working closely with top gaming engines, including Unity, Unreal, Messiah, and NeoX, to bring our gaming optimizations to a larger portfolio of mobile games.

Stellar camera features

The Snapdragon 675 unleashes the true power of the Qualcomm Spectra ISP, allowing users to capture professional-grade photos and videos at up to 25 megapixels, and take snapshots at an amazing 48 megapixels. For the first time ever on a 600-series mobile platform, we’re debuting limitless slo-mo, which lets users record HD videos at 480 frames per second for extended amounts of time, a framerate available on only a few premium smartphones today.