Your Business Should Absolutely Be Recording Calls and Here’s Why

Previously an expensive solution requiring complicated hardware, call recording has since trickled down to become a feature offered in most, if not all, Business VoIP solutions. Thanks to the simplicity of a Hosted PBX platform, your business gains access to robust features like call recording without the headache and cost that previous came along with it.

In fact, call recording has become so common, we think it’s a must have feature for just about any business. Of course, call recording has become standard and a must-have for any contact center, but even businesses that focus less on customer contacts can still find a use from recording and keeping a log of all their calls.

To help your business understand if auto call service would be a helpful addition to your communications, we wanted to break down a number of use cases and benefits the feature can bring to the table.

Why Call Recording?

When it comes to Contact Centers, your business needs to be as agile as possible to respond to the ever-changing demands of customers. We live in a time where the customer experience is a critical part of any business that interacts with clients — if customers have bad experience, they’ll simply shop elsewhere.

At its simplest level, call recording can offer your business a way to ensure legal regulatory compliance, ensure company wide guideline compliance, and a way to monitor the customer experience as it unfolds in every single phone call your business takes. But beyond fulfilling the needs of a contact center, call recording can also be utilized by any business.

1. Training and Quality Assurance

So, as I already stated, the major use for call recording is within a contact center. Managers can listen in on recorded phone calls to ensure that agents are meeting quality standards to deliver the best customer experience possible.

They can ensure that the interactions your agents are having with customers meets that level of quality and satisfaction your business is striving for. When it comes to training, call recordings allow managers to find specific examples of what to do, and what not to do from factual, real life interactions.

Call recording can also help managers understand which agents might need extra training and guidance, with a glimpse into their performance as it actually occurred.

2. Enhance Your Product or Service

With call recording, your business can look back at previous interactions between agents and customers to form a better understand of how to improve the product or service your business offers.

By listening into support phone calls, product development and marketing teams can gain an insight on exactly what issues customers are having, and what pain points they experience.

This will allow these teams to gain greater insight, and understand how and where the product or service needs to be improved. These recordings again provide real life, factual interactions and highlight the real problems customers are facing.

3. Ensure Regulatory Compliance

Many businesses, particularly those in the medical field, as well as contact centers, have to abide by very specific regulatory compliance laws. For example, in the medical field, your business must follow HIPAA compliance regulations to ensure consumer and patient information is protected.

Call recordings allow managers and administrators to look into the exact interactions your business is having with customers and patients, and ensure that agents are following regulatory compliance laws as they need to be.

Again, this can also help managers determine which agents require training, or when and how to implement new regulations and guidance for agents to ensure compliance.

4. Capture Missed Details and Information

Even with modern CRM solutions that allow your agents to log every single piece of information for every single interaction, its entirely possible that something could fall between the cracks.

Agents still may have to manually input information and write notes on their tickets for each interaction. Human error is real, and its possible that an agent could forget to input the correct information, or maybe even completely forgot something the customer told them.

Call recordings allow your business to go back in time and listen to the interaction as they happened, offering an opportunity to find that missed information. This can help save time, and ensure the up-most accuracy.

5. Resolve Potential Disputes

Call recording can actually be your business’ strongest line of defense when it comes to any potential disputes between customers and clients. The litigation that could arise from a potential dispute could be absolutely crushing to a small business, and a head ache to even larger businesses.

Call recordings can help prevent any disastrous disputes, or prevent disputes from evolving into a lengthy and costly legal battle. Recordings of every single interaction will prevent disputes from turning into he-said/she-said battles, since the interaction and conversation was recorded.

Managers can go back and listen to the interaction to see what happened, and use that information to best resolve the dispute.

6. Build Customer Personas

Similar to the idea of improving your business’ products or services, call recordings can even help your business, specifically a marketing team, better understand who your customers are.

Recordings will allow these marketing teams to listen in on calls and interactions, and build out a persona and demographic profile for different customers.

For example, if one age group is always calling in asking about a similar product or promotion, your business can tailor future services and develop a marketing approach to capture this demographic, or alter the service to fit their needs better. Call recordings offer marketing teams the ability to gain a vast amount of insight from every day conversations and interactions.