My Website Had Responsive Design

My Website Had Responsive Design
It can be a dilemma.
  • You love your website
  • You are getting visitors to your site
  • It represents your brand perfectly
  • Your business is doing OK
What’s the problem? If you like everything about your site but it is not responsive in design, be prepared to make a change or pay the price in reduced traffic.
There are exceptions. If your site is visited exclusively by clients using a desktop, it may not matter. If your client base is broad and your new orders are triggered by existing customers, chances are they are only looking you up to check prices or submit a new transaction. In those cases, investment in a new site may not be worthwhile.

How do you know who accesses your site?

It’s easy within Google Analytics to see a breakdown of how clients are interacting with your website. The ‘Mobile’ overview breaks down the percentage (and actual session number) split between desktop vs mobile vs tablet. On the same screen, you can check the bounce rate – the percentage of people who clicked into the site and then didn’t explore further or clicked away. The lower the bounce rate, the better the chances that your visitor found your site engaging and interesting – good indicators when you are looking to promote your product or service.

Is the writing on the wall? (or in analytics?)

When you see a bounce rate that varies across devices then it can be an indicator that you are losing potential clients by not having a responsive site. What would that look like numerically? It may be a bounce rate of 50% from desktops and a bounce rate of 70% from mobile devices. If the sample size is large enough to make the data compelling, then chances are the experience viewers are having from mobile devices is offputting.
If in doubt, look at your site from a variety of devices and see how it appears when you use it. This is a good idea anyway so you can relate to the experience in a similar fashion to that of your customer.

Will things change?

Yes – the world of search engines and search habits are always evolving, however, the bad news in this scenario is that the swing is towards even more people searching from mobile devices so maybe it is a good time to make a change now.

Don’t want a new website design?

It’s not unusual to love your current site, after all, social networks promotion you probably helped design it, it serves a useful purpose, you’re familiar with it, it has evolved to be your perfect virtual storefront. Here’s the good news… there is no need to stress over a whole new website design and the costs which are typically incurred. If you like your content and don’t want changes made, the chances are it can be copied across to responsive design with minimal compromise. It might mean that some boxes appear bigger or smaller, there might be a slight shift in the overall aesthetic but a good designer will be able to lay out potential changes up front so you can decide if a switch is worthwhile.
It’s something to mull over as there are potential benefits to taking your current site over to responsive design without redesigning
  • it could be cheaper
  • it could be quicker than a redesign
  • it sets you up for the future with more and more people using mobile devices
  • there is no large investment of your time
  • website appeal will remain the same for desktop users but should improve for mobile users

3 Signs Your Website Needs a Custom Redesign Now

3 Signs Your Website Needs a Custom Redesign Now

Seasons change; fashions change; but what about your website design? Should your website change? Does it ever need a makeover, too, in the form of a website redesign?

In many cases the answer definitively is, “yes,” especially if it’s been awhile since you first created your company’s website. Here are three signs your company website needs a makeover or redesign soon.

Sign #1: Your company website is more than 3 years old.

“Even websites have shelf lives,” explains Curtis Armijo, Trulium’s founder and CEO. Trulium is a Denver-based website design and development company that also specializes in search engine optimization. Curtis has been a website design expert in Colorado for 12 years and Trulium serves customers nationwide.

Any website that’s more than three years, for example, is likely to be using dated technology, adds Curtis. In today’s fast-paced and competitive environment that can be an automatic turn-off to customers.

“Your customers will look to you to be an industrial leader and expert in what you do or sell,” says Curtis, “But if your website is older and not aligned with your business today, how can you expect to gain the trust of those new customers?”

Yes, keeping your website up-to-date is an investment but ultimately it will pay off. If you want to grow your business (Who doesn’t, right?), your website needs to be part of that strategy If it isn’t, it’s likely to catch up to you sooner or later.

Sign #2: Your website is missing relevant, new information.

Say your business is booming and growing — that’s great! But does it show on your website? If not, you’re probably losing business some where along the way. After all, most people will usually go to your website FIRST these days to find out about you, your business,what you do and what you offer. If your website doesn’t include everything about you, especially your latest news, changes, products or services, how are your customers supposed to learn more about you?

“One of the biggest problems growing businesses face is expanding in a timely manner, and it’s often their websites that get neglected or put on the back burner,” says Curtis. “At minimum, I tell people it’s wise to be at least creating new content in some forms on a regular basis. These include new web pages, blogs, and articles. However, even better than that is recognizing when your whole website needs more to it, such as a fresh look and a redesign.”

The best case scenario, which, of couse, is want you want, is to have a website that includes relevant content, great links, easy navigation, and a current, fresh design, especially with responsive design for access from all mobile devices. All three of these elements can keep your business growing and attracting new customers.

“You only get a few seconds on the social networks promotion web to make a great first impression with new customers,” explains Curtis. “If you really want to make the most of those precious few moments, then what you need is a solid design that’s responsive; good navigation, and relevant content. Even when one of those is missing, you can lose out fast. That’s why website design matters.”

Sign #3: Your website is using a dated technology such as a flash animation, “Enter Site” intro.

Using outdated technology can only get you so far, for so long, says Curtis. At some point, your company will get left behind.

“Yes, if you have a solid business but use a dated website some of your loyal customers will stay with you for a while,” explains Curtis, “but if you look at your competitors’ websites and they are current and you’re not, then you’re surely losing out and that will surely drag you down.”

At Trulium, we help people by being able to show them the hard data such as Google Analytics and search engine rankings. Chances are, if your website is old and looks it by using outdated technology, it will also reflect in your rankings and it’s hard to argue with concrete numbers and lost sales.

Social Media — Engagement Is Everything

Social Media — Engagement Is Everything

No matter what you personally think of social media, as a practice owner you need to have at least a Facebook page for your practice. We’ve told you that in other blogs. But simply having a page isn’t enough; you have to keep the content fresh and the engagement active.

You may not particularly like social media — from the SMO fake accounts to the spreading of objectionable material it has a lot to atone for, no doubt. But your patients use your Facebook page to engage with your practice in ways they never would when they are in your office. If they had a bad experience, they are much more likely to rant about it on your Facebook page, rather than in your office. And the same is true with a good experience. If a procedure you performed made one of your patients the hit of her family reunion, she may post photos of the happy event right there on your page. That kind of personal promotion is priceless.

But you have to stay engaged with your practice Facebook page. You can’t make a cursory post every few weeks and call it good. And you can’t leave interactions from visitors, whether good or bad, floating in the netherworld. They need a response.

There’s no quicker way to get visitors to your practice Facebook page to go away and not return than to show them stale content. If the latest post they see is from six months ago, they’re gone, and you’ll lose the ability to connect with them in Facebook’s more informal, personal way in the future.

Easy To Set Up. Harder To Stay With.

In the beginning, everything is great. Your practice Facebook page is easy to set up, and you and your staff are posting photos of new equipment, links to other interesting material, funny staff photos, and other great content.

For two months… Then it becomes a burden. There aren’t that many people liking your posts, so you think it’s a questionable way to spend your time. And you didn’t designate a staff person to run the page, so it sits there for weeks and then months with nothing new.

If you have a personal Facebook page and you let it go dormant that’s no big deal. You could only be annoying the girl who had a crush on you in the 7th grade who is constantly checking your page. No so with your practice page. If a patient is thrilled about the results from her nose surgery and puts a couple pictures up on your page, she at least wants to see a response from your team. It doesn’t have to be anything more than, “We’re happy that you love your results!”

Point is — a dormant Facebook page is worse than not having one in the first place. To keep your page lively and engaging, these are the things you need to do:

  • Post content — Are you regularly creating visually appealing content on your Facebook page? Are you posting pics of your aesthetician running the Boston Marathon? How about the new CoolSculpting machine you just purchased? How about a link to a funny YouTube video or a good holiday party appetizer recipe from the Food Network site? How about a contest with a free Botox session to the winner? That’s the kind of content you need to put up, and you need to do it every day or two.
  • Monitor activity — You also need to keep an eye on interaction with your page. Did someone comment on that photo of the nurse’s new baby? That comment needs a comment from someone on your staff to show that you’re paying attention and care. Or if someone is grousing about something, you absolutely need to respond and hopefully fix the patient’s problem. To leave it there, unaddressed, is the worst customer service you could ever provide. Plus, it’s out there for all to see.
  • A dedicated person — Dedication to your social media is important, so you should probably dedicate one person to be in charge of it. This doesn’t need to be the person’s full-time gig, but it can’t be the 117th item on his or her job requirements list, either. As the practice owner, you need to choose this person carefully. Will he or she be good at it? Can they interact with your patients creatively and in a thoughtful manner? Are they diligent about responding and posting? Make the person’s social media portion a real part of the job, not a sideline to be done five minutes before he or she leaves for the night.